How life insurers can empower consumer health

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Redefining healthy living in Taiwan

Forecasted to become a super-aged society by 2025, Taiwan sees a long-term trend of combining medical care with innovative technology. Together with SCOR Digital Solutions, Nan Shan Life established the 健康守護圈 (Health & Wellness Ecosystem) in December 2020.

Here's a snapshot of what Nan Shan Life has achieved so far with the programme: 

  • 95x growth in products with health & wellness incentives
  • 2x increase in app usage within the last 12 months
  • 70 billion user steps, equivalent to a 10 million kg carbon reduction

Watch this video to find out more! 

重新定义台湾健康生活

预计到2025年，台湾将进入超级老龄化社会，医疗保健和创新科技相结合是长期趋势。南山人寿与法再数字解决方案合作，于2020年12月建立了健康守护圈。

以下是南山人寿迄今为止执行该计划所取得的成果概要：

  • 具有健康激励措施的产品销售提升了95倍
  • 该应用程序的用户数量在过去12个月内增加了2倍
  • 用户累计步数700亿步，相当于碳排放量减少了1000万公斤

欢看以下视频了解更多！

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Walking the talk 

On average, Nan Shan app users walk more steps per day than the average person in Taiwan. This is a testament of how the app can shape behavioural improvement, helping Nan Shan be more than just another insurer to their customers. They are viewed as a partner to creating holistic, healthier lifestyles. 

Nan Shan has a large agency force. A vital factor to their success is that the agents love the app and personally use it, helping them to better promote it to customers. This in turn has attracted more young people to come on board as agents with Nan Shan. 

The 健康守護圈 (Health & Wellness Ecosystem) programme is now a core element of Nan Shan's offering, enabling customers to live better.